Dr. Gallan’s blog “Hospitality in Health Care” rightly urges health care executives “to consider the differences between hospitality and health care before they fully commit to implementing important changes.” While the physical environment — cleanliness, pleasantness, comfort, way-finding and navigational ease and intuitiveness, places to rest and relax, etc. — is important and often the focus of hospitality initiatives in other industries, Gallan points out that the goals of hotel guests and patients are different. In a study “Hospital(ity) Issues: Attitude Towards Hospitality in Hospital Settings” conducted in the Netherlands, the authors found that patients ranked personal attention and approach by hospital staff as more important aspects of hospitality than accommodations and facilities. Gallan cites other similar studies and conclusions. Ultimately, the authors of the Netherlands study conclude — and I believe Dr. Gallan would as well (if I read his blog correctly) — that “a truly hospitable attitude in healthcare requires a meaningful translation of traditional hospitality and a shared understanding of the concept of hospitality in hospital settings.” Therefore, health care executives will do well to consider the importance and priority of quality interactions between caregiver and patient when reflecting on hospitality in a hospital setting.