Carolyn Thomas: Why the Harvard Business Review was wrong about patientsPosted: February 2, 2013
Carolyn Thomas writes a provocative and compelling article on the topic of patients as consumers. Highly packed with references to other articles, backed with data and written with the patient in mind, she makes a powerful case that patients are and need to be seen as consumers — contrary to the position held by a Harvard Business Review article. Read the full article here.
Originally posted on Heart Sisters:
Maybe it’s because I’m not a physician, a nurse or any other type of health care provider. Maybe it’s because I’m merely a dull-witted heart attack survivor. Maybe it’s because I spent virtually all of my 30+ year professional career in the field of public relations. But the reality is that I seem to think about health care more like a marketer than the average person might, and as such, I’ve been puzzled for some time about recent quality of care debates on whether patients should be considered “consumers” or not.